
202 KORALL 38.
frontline of ghting against the common enemy, both through traditional and
modern channels such as printed newspapers and illustrated newsletters. e lay
and clerical centres of the Holy Roman Empire also actively participated in the
propaganda about of the role of the Empire in the ght against the Ottomans.
Parallel to this, the increasingly powerful public in the Empire was informed in
detail about the economic, political and cultural assets, natural characteristics and
resources of the territory at stake. Although the illustrated newsletters reporting
on military operations, as well as printed pamphlets and weeklies, retained the
topoi about the country’s treasures and customs, they were beginning to report
about the political, military and cultural elite of the Kingdom of Hungary, the
relations between the ruler and the Estates, the courts of higher nobility, towns of
political and economic consequence, and the military signi cance of castles and
fortresses, in an increasingly complex and informed manner.
In the illustrated reportage of newsletters, the strategic position of cas-
tles was depicted by layouts, siege plans and maps prepared by military engi-
neers, and they also contained recognisable and authentic portraits of nobles
and major military commanders. Itwas in the publishers’ business interest to
present amore intricate image of the castles and towns in the focus of attention
in agrowing number of genres providing valuable and captivating background
information, such as calendars, historical treatises, chronicles, travel accounts,
fairground pamphlets, and biannual diaries. Recognising the significance of
printed press, Early Modern intelligentsia considered it important to interpret
and organise the voluminous ow of information in hindsight; parallel to per-
petuating earlier traditions, they also integrated new information into histori-
cal and geographical works. Under the spell of the new theory of the state, the
reconquered territories in the war against the Ottomans were mapped, and the
resources and opportunities of the Kingdom of Hungary assessed, in order to
serve the best interests of the e cient running of the state.
Seidler, Andrea: A eatre Director on Business Trip:
e Eighteenth-Century Description of Hungary
by Christoph Seipp
The paper deals with eighteenth-century travelogues written either by
Hungarians travelling to western parts of Europe, or by foreigners visiting the
Kingdom of Hungary in the second part of the century. e main focus, how-
ever, lies on the works of Christoph Seipp, alias Johann Lehmann, born in
Worms. Seipp at that time worked at the theater in Preßburg – he was the direc-
tor of the institution – and undertook at least two travels to Upper Hungary
and the Zips as well as to Moldavia and Silesia. Seipp published two volumes
(in 1785 and 1793) on his travels that can be approached in manifold ways. e
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